Are these the typical challenges of your tourism business?
- Most of your online bookings come from other websites, to whom you pay a hefty commission.
- Your website struggles to sell the benefits of your business and fails to convert visitors into buyers.
- You’ve spent money on lots of different marketing tactics, with mixed results.
- You’ve got an established list of potentially loyal clients, but don’t know how to capitalise on it.
69% of travellers begin their buyer journey online and those travellers visit more than 38 websites before booking their trips.
We help by providing tourism businesses with a web presence that increases their chance of being found online, capture their visitors’ attention and move them to take action.
Social media channels and review websites have changed the way consumers engage with travel brands. Studies have shown that 88% of customers trust online reviews as much as a personal recommendation.
We help you engage with your customers on different channels to show your brand in the best light.
Studies have shown a decline in direct website bookings by 13% over the last 12-months. Maximising direct bookings and enquiries through your own website and digital channels are paramount to a thriving tourism business.
We make sure your website and online channels are optimised for direct bookings and online enquiries.
It costs five times as much to attract a new customer as it does to keep an existing one. Plus, existing customers are 10x more likely to book with you again than a new customer is.
We help tourism businesses maximise the lifetime value of new customers by implementing customer retention programs.
05. Measure & Adapt
Successful marketing is not about setting, forgetting, and moving on. Any marketing activity needs to be continually assessed, measured, and improved to maximise the impact it will have on your business.
We call it the agile approach to marketing – it means having a marketing plan, but also having the flexibility to adapt and change that plan based on results.
What Our Clients Say
"We have been extremely happy with the process and delighted with the final product outcomes. You have supported us in attaining a consistent and professional branded image across each of the DTM Shire Caravan Parks which has already attracted positive feedback from Shire residents and caravan park visitors alike."
Coordinator Corporate Business & Tourism Development
Moyne Shire Council
"Supatramp has used DTM frequently for various projects and each time their execution has been outstanding - delivering high-quality and high impact marketing materials within a timely manner. DTM are professional, regularly communicate and have fantastic attention to detail. We would highly recommend them to any business who needs assistance with a marketing project."
"We've had the pleasure to work with Digital Tourism Marketing on numerous occasions. DTM's creativity and ability to interpret our needs, has brought our visions to life. They always respond quickly to our requests and consistently meet our required deadlines. We highly recommend using Digital Tourism Marketing for any creative marketing designs."