Digital Marketing For The Tourism & Travel Industry

We help tourism operators grow their business by increasing their ability to win direct bookings.

Who We Work With

Are these the typical challenges of your tourism business?

  • Most of your online bookings come from other websites, to whom you pay a hefty commission.
  • Your website struggles to sell the benefits of your business and fails to convert visitors into buyers.
  • You’ve spent money on lots of different marketing tactics, with mixed results.
  • You’ve got an established list of potentially loyal clients, but don’t know how to capitalise on it.
Digital Tourism Marketing approach mapped to the tourism customer buyer journey

At Digital Tourism Marketing, we provide tourism operators with marketing strategies to showcase what makes their business unique, increase direct bookings, and build customer loyalty.

01. Attract

69% of travellers begin their buyer journey online and those travellers visit more than 38 websites before booking their trips.

We help by providing tourism businesses with a web presence that increases their chance of being found online, capture their visitors’ attention and move them to take action.

02. Engage

Social media channels and review websites have changed the way consumers engage with travel brands. Studies have shown that 88% of customers trust online reviews as much as a personal recommendation.

We help you engage with your customers on different channels to show your brand in the best light.

03. Convert

Studies have shown a decline in direct website bookings by 13% over the last 12-months. Maximising direct bookings and enquiries through your own website and digital channels are paramount to a thriving tourism business.

We make sure your website and online channels are optimised for direct bookings and online enquiries.

04. Retain

It costs five times as much to attract a new customer as it does to keep an existing one. Plus, existing customers are 10x more likely to book with you again than a new customer is. 

We help tourism businesses maximise the lifetime value of new customers by implementing customer retention programs.

05. Measure & Adapt

Successful marketing is not about setting, forgetting, and moving on. Any marketing activity needs to be continually assessed, measured, and improved to maximise the impact it will have on your business.

We call it the agile approach to marketing – it means having a marketing plan, but also having the flexibility to adapt and change that plan based on results.

Success Story

Moyne Shire Caravan Parks

We worked with the Moyne Shire to create a suite of seven highly engaging caravan park brands and conversion focused websites.
Explore what we achieved for them and how.

What Our Clients Say

"We have been extremely happy with the process and delighted with the final product outcomes. You have supported us in attaining a consistent and professional branded image across each of the DTM Shire Caravan Parks which has already attracted positive feedback from Shire residents and caravan park visitors alike."

Jenny Madden
Coordinator Corporate Business & Tourism Development
Moyne Shire Council

"Supatramp has used DTM frequently for various projects and each time their execution has been outstanding - delivering high-quality and high impact marketing materials within a timely manner. DTM are professional, regularly communicate and have fantastic attention to detail. We would highly recommend them to any business who needs assistance with a marketing project."

Hannah Charnock
Marketing Manager

"We've had the pleasure to work with Digital Tourism Marketing on numerous occasions. DTM's creativity and ability to interpret our needs, has brought our visions to life. They always respond quickly to our requests and consistently meet our required deadlines. We highly recommend using Digital Tourism Marketing for any creative marketing designs."

Linda Atkinson
Event Co-Ordinator
Queenscliff Harbour

Tourism Website Design Packages

Your website is the destination point for all your digital marketing and is quite often the first impression of your business for your customers. It’s also the place that you inspire travellers and convert them into bookings and eventually loyal customers.

We help tourism operators grow their business by increasing their ability to win direct bookings.

Download the brochure to view our website packages.


Get to Know Your Ideal Customer

Download Our Tourism Customer Persona Template

Free Download

Download our proven tourism customer persona template to identify who your target audiences are, what they are looking for and how they make their bookings.

We've sent you an email with your worksheet attached.