Digital Marketing For The Tourism & Travel Industry

We help tourism operators grow their business by increasing their ability to win direct bookings.

Are these the typical challenges of your tourism business?

  • Most of your online bookings come from other websites, to whom you pay a hefty commission.
  • Your website struggles to sell the benefits of your business and fails to convert visitors into buyers.
  • You’ve spent money on lots of different marketing tactics, with mixed results.
  • You’ve got an established list of potentially loyal clients, but don’t know how to capitalise on it.

How We Help

Digital Marketing

To successfully market a tourism business, you need to have a strategy based on proper market research and consumer behaviour.

We can help grow your business’s audience by increasing your visibility on search channels, building your social media followers and populating your email lists, so that you speak to a highly engaged audience.

Digital Strategy

Everything you do online will be underpinned by your marketing strategy. We’ll then use your strategy to recommend an agile, but effective, marketing plan.

Marketing Audit | Competitor Analysis | Marketing Strategy

Search Engine Optimisation

Growing the reach of your brand on organic search is a lengthy process. We’ll guide you through this journey by combining our on-page content and off-page technical expertise.

SEO Management | Content Writing

Google Ads

We’ll drive more qualified traffic to your website by carefully targeting a specific set of keywords and running ads that encourages searchers to click on them.

Google Adwords (PPC)

Social Media Marketing

Social advertising provides tourism businesses with the ability to target and connect with audiences who match their desired customer profile. We’ll craft campaigns to encourage your audience to engage with you.

Social Advertising | Social Media Strategy

Email Marketing

Our email campaigns are designed to grab the attention of your audience. From nurturing leads to engaging previous customers, we’ll craft emails that will deliver you more bookings.

Email Marketing | Email List Building

Website Development

Your website is the destination point for all your digital marketing and is quite often the first impression of your business for your customers. It’s also the place that you inspire travellers and convert them into bookings and eventually loyal customers.

We design stunning tourism websites that look great on any device and ensure your website is optimised for conversions by integrating your online booking software directly into your site.

Custom Responsive Design

All of our stunning tourism websites are custom designed to suit your individual business requirements, look great on any devices and are easy to update.

Website Design

Search Engine Optimised

Making sure your site performs well in organic search is paramount to the success of your new website. Optimising your site for the search terms your target audience uses stands to provide you with the largest return on investment.

SEO Websites

Conversion Focused

The purpose of your website is to convert lookers into bookers. All of our websites are optimised for conversions by integrating your online booking software directly into your site.

Conversion Focused Websites

Content Creation

There’s an old saying that a picture speaks a thousand words and concerning tourism marketing, this statement has never been more accurate.

The visual impact of your website, print collateral and social media is dependent on your ability to capture the best aspects of your business in professional quality images and videos.

Promotional Video

Well produced video content can help your business stand out from your competitors. We can deliver a variety of promotional videos to show off your tourism business.

Story Telling | Promotional Videos | Animated Presentations

Professional Photography

Dated or poorly shot photography is a major turn off for visitors looking to book with you. We provide a professional photography service that ensures your business is presented in the best way.

On location photography | Studio Photography

Drone Footage

If your business is spread out across a large property, then drone footage allows viewers to grasp its size and scale. Drone footage also looks visually striking as a background element on your website.

Aerial Photography | Aerial Video

Branding & Design

Your brand should be showcased and expressed in everything you do in the online space to build trust with your customers.

Through your brand, you need to tell the story of who you are, what you do and to whom you do it for, to build a loyal customer following.

Brand Development

More than a logo, your brand needs to flow through every facet of your business to attract first-time customers and turn them into true fans and advocates of your business.

Style Guide | Logo | Signage

Graphic Design

Graphic Design elementals like tourism brochures, gift vouchers and flyers provide the perfect supporting act to your website and are an essential extension to the story told through your brand.

Brochures | Flyers | Advertisements

Template Design

Keeping your social media posts, marketing emails and communications on brand can be a fiddly process for the unexperienced. A suite of templates produced in your favourite apps and sites can make the process a lot more manageable and will give you more consistency and independence when creating content.

Social Templates | Email Templates | Microsoft Templates

Success Story

Moyne Shire Caravan Parks

We worked with the Moyne Shire to create a suite of seven highly engaging caravan park brands and conversion focused websites.
Explore what we achieved for them and how.

What Our Clients Say

"We have been extremely happy with the process and delighted with the final product outcomes. You have supported us in attaining a consistent and professional branded image across each of the DTM Shire Caravan Parks which has already attracted positive feedback from Shire residents and caravan park visitors alike."

Jenny Madden
Coordinator Corporate Business & Tourism Development
Moyne Shire Council

"We have been working with the team for the past two years and it’s wonderful to work with a team that understands our brand and our organisations vision. The process of briefing for jobs is usually a collaborative one with suggestions, recommendations and the development of ideas from DTM, which helps us bring our ideas to life. It is a pleasure completing projects with the team and we will continue to work with Digital Tourism Marketing to help us develop branded documents, videos, creating and executing digital marketing training sessions and much more."

Elise Getson
Industry Development Officer
Tourism Greater Geelong & The Bellarine

"Supatramp has used DTM frequently for various projects and each time their execution has been outstanding - delivering high-quality and high impact marketing materials within a timely manner. DTM are professional, regularly communicate and have fantastic attention to detail. We would highly recommend them to any business who needs assistance with a marketing project."

Hannah Charnock
Marketing Manager

"We've had the pleasure to work with Digital Tourism Marketing on numerous occasions. DTM's creativity and ability to interpret our needs, has brought our visions to life. They always respond quickly to our requests and consistently meet our required deadlines. We highly recommend using Digital Tourism Marketing for any creative marketing designs."

Linda Atkinson
Event Co-Ordinator
Queenscliff Harbour

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