Digital Marketing For The Tourism & Travel Industry
We Work With Tourism Operators To Build Their Brands, Increase Direct Bookings & Foster Customer Loyalty.
Who We Work With
Are these the typical challenges of your tourism business?
- Most of your online bookings come from other websites, to whom you pay a hefty commission.
- Your website struggles to sell the benefits of your business and fails to convert visitors into buyers.
- You’ve spent money on lots of different marketing tactics, with mixed results.
- You’ve got an established list of potentially loyal clients, but don’t know how to capitalise on it.
At Digital Tourism Marketing, we provide tourism operators with marketing strategies to showcase what makes their business unique, increase direct bookings, and build customer loyalty.
01. Attract
69% of travellers begin their buyer journey online and those travellers visit more than 38 websites before booking their trips.
We help by providing tourism businesses with a web presence that increases their chance of being found online, capture their visitors’ attention and move them to take action.
02. Engage
Social media channels and review websites have changed the way consumers engage with travel brands. Studies have shown that 88% of customers trust online reviews as much as a personal recommendation.
We help you engage with your customers on different channels to show your brand in the best light.
03. Convert
Studies have shown a decline in direct website bookings by 13% over the last 12-months. Maximising direct bookings and enquiries through your own website and digital channels are paramount to a thriving tourism business.
We make sure your website and online channels are optimised for direct bookings and online enquiries.
04. Retain
It costs five times as much to attract a new customer as it does to keep an existing one. Plus, existing customers are 10x more likely to book with you again than a new customer is.
We help tourism businesses maximise the lifetime value of new customers by implementing customer retention programs.
05. Measure & Adapt
Successful marketing is not about setting, forgetting, and moving on. Any marketing activity needs to be continually assessed, measured, and improved to maximise the impact it will have on your business.
We call it the agile approach to marketing – it means having a marketing plan, but also having the flexibility to adapt and change that plan based on results.
Success Story
Moyne Shire Caravan Parks
We worked with the Moyne Shire to create a suite of seven highly engaging caravan park brands and conversion focused websites.
Explore what we achieved for them and how.
What Our Clients Say
Want to know how your business stacks up in your industry?
Get a free brand, website & marketing audit.
The audit includes:
- A 30-minute phone consultation with us;
- An analysis of your existing assets;
- An in-depth competitor comparison; and a
- Personalised report that outlines an itinerary of priorities to successfully market your business.