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Identifying the ideal customer personas for your tourism business

Identifying the ideal customer personas for your tourism business.

Marketing

I always find it funny when I ask a client who their ideal customer is because quite often, they’ll give me one of these answers: Everyone, we don’t want anyone to feel like we don’t cater for them; or Single, Couple, Families, Groups, Corporates, and…

How much should a tourism business spend on marketing?

Marketing

When researching what budget your business should set for marketing, you’ll find a lot of figures and suggestions out there. But, you’ll probably be left somewhat confused and still asking, how much should my tourism business spend on marketing? One of…

Is short-term or long-term marketing right for your tourism business?

Marketing

Like any business, to successfully market themselves tourism operators need to have a marketing plan with measurable goals to make sure they are heading in the right direction. Usually, a tourism business’s marketing plan will consist of a variety of d…