Marketing Archives | Digital Tourism Marketing

5 Mistakes Tourism Operators Make When Running A Social Contest

Marketing, Social Media, Tourism

Social contests are a great way to build your audience and to engage potential customers. Good social competitions will engage your target audience and capture them in your marketing machine. Unfortunately, many tourism operators fall short of this goa…

Simple Ways Tourism Businesses Can Engage Customers During Lockdown

Simple Ways Tourism Businesses Can Engage Customers During Lockdown

Marketing

During this unprecedented time where the tourism industry has been the worst hit, due to travel restrictions across the globe, many tourism businesses have stopped marketing and communicating with their customers. However, now, more than ever, continui…

Identifying the ideal customer personas for your tourism business

Identifying the ideal customer personas for your tourism business.

Marketing

I always find it funny when I ask a client who their ideal customer is because quite often, they’ll give me one of these answers: Everyone, we don’t want anyone to feel like we don’t cater for them; or Single, Couple, Families, Groups, Corporates, and…

How much should a tourism business spend on marketing?

Marketing

When researching what budget your business should set for marketing, you’ll find a lot of figures and suggestions out there. But, you’ll probably be left somewhat confused and still asking, how much should my tourism business spend on marketing? One of…

Is short-term or long-term marketing right for your tourism business?

Marketing

Like any business, to successfully market themselves tourism operators need to have a marketing plan with measurable goals to make sure they are heading in the right direction. Usually, a tourism business’s marketing plan will consist of a variety of d…