Practical tips to increase your brand’s exposure on Google

As a business owner or manager, you understand the importance of making sure your brand appears in Google. But doing so is often harder than it needs to be thanks to all of the misinformation available and dodgy ‘SEO Experts’ sending you spammy emails, promising you results they’ll never be able to deliver without doing irreparable damage to your brand.

In this practical session, we’ll step you through proven tactics that will get your brand and your website increased exposure on Google. By the end of the session, you will be able to:

  • Setup and optimise your Google business listing
  • Come up with a 12-month thematic content calendar.
  • Write blog articles that attract your customers and are also optimised for Google
  • Measure and track your website’s visibility in Google Search.

Course Content

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Introduction
The anatomy of the Google Search Results Page
How to claim and optimise your Google Business Listing
How to optimse your website to get more clicks
How to write content for your blog
How to measure your site’s exposure on Google