Digital Marketing for Tourism & Hospitality Operators
Digital marketing tools and channels provide tourism operators to reach and engage with their customers throughout their booking journey. It allows operators to form a tribe of followers who advocate for their businesses.
We help operators formulate and implement digital marketing strategies that will get their message in front of the right audience, capture their contact information and convert them into long-term clients.
Principals of Effective Digital Marketing
Digital marketing allows you to reach and engage with your customers like you have never been able to before.
69% of travellers begin their buyer journey online and those travellers visit more than 38 websites before booking their trips.
We help by providing tourism businesses with a web presence that increases their chance of being found online, capture their visitors’ attention and move them to take action.
Social media channels and review websites have changed the way consumers engage with travel brands. Studies have shown that 88% of customers trust online reviews as much as a personal recommendation.
We help you engage with your customers on different channels to show your brand in the best light.
Studies have shown a decline in direct website bookings by 13% over the last 12-months. Maximising direct bookings and enquiries through your own website and digital channels are paramount to a thriving tourism business.
We make sure your website and online channels are optimised for direct bookings and online enquiries.
It costs five times as much to attract a new customer as it does to keep an existing one. Plus, existing customers are 10x more likely to book with you again than a new customer is.
We help tourism businesses maximise the lifetime value of new customers by implementing customer retention programs
05. Measure & Adapt
Successful marketing is not about setting, forgetting, and moving on. Any marketing activity needs to be continually assessed, measured, and improved to maximise the impact it will have on your business.
We call it the agile approach to marketing – it means having a marketing plan, but also having the flexibility to adapt and change that plan based on results.