Branding for Travel and Tourism Operators
More than a logo, your brand needs to flow through every facet of your business to attract first time customers and turn them into true fans and advocates of your business.
Your brand is what connects you to your audience and tells the world who you are and what you stand for.
The Brand Development Process
The Brand Strategy
- Conduct an Internal Review
- Identify Your Target Audiences
- Research Your Audiences
- Identify Your Differentiators
- Write Your Positioning Statement
- Tailor Your Message to Different Audiences
- Address Any Confusing or Complex
- Brand Situations
- Brand Style and Language Guidelines
- The Creative Brief
- Your Website
- Style guide and marketing collateral
- The Internal Brand Launch
- The External Brand Launch
- What you should be writing about
- How to publish on social
- Where to advertise
- How to get customers to return
What Our Clients Say
"We have been extremely happy with the process and delighted with the final product outcomes. You have supported us in attaining a consistent and professional branded image across each of the DTM Shire Caravan Parks which has already attracted positive feedback from Shire residents and caravan park visitors alike."
Coordinator Corporate Business & Tourism Development
Moyne Shire Council
"Supatramp has used DTM frequently for various projects and each time their execution has been outstanding - delivering high-quality and high impact marketing materials within a timely manner. DTM are professional, regularly communicate and have fantastic attention to detail. We would highly recommend them to any business who needs assistance with a marketing project."
"We've had the pleasure to work with Digital Tourism Marketing on numerous occasions. DTM's creativity and ability to interpret our needs, has brought our visions to life. They always respond quickly to our requests and consistently meet our required deadlines. We highly recommend using Digital Tourism Marketing for any creative marketing designs."