BIG4 Port Fairy

Branding

About The Client

Big4 Port Fairy caters to a wide range of travellers, providing accommodation options for groups, families, couples and singles.

The park has a range of luxury and standard cabins as well as powered, grassy sites nestled among beautiful trees. The caravan park also boasts the only ensuite sites in all of Port Fairy and its very own 18-Hole Mini-Golf course that is open to the public as well as the park’s visitors.

The park is ideally situated within easy walking distance to the historic Port Fairy seaside village and wharf, making it the perfect accommodation option for many travellers.

The Client’s Problem

During the process of DTM upgrading the client’s website it became evident that the park required a brand refresh.

The existing logo was dated, too busy and did not represent the family friendly environment of the holiday park.

The DTM Solution

DTM redesigned the park logo and a range of stationery and created a new brand which was rolled out throughout the parks’ signage and collateral.

We used bright primary colours to tie in with the BIG4 brand, appear attractive to families and to represent the local environment of surf, sand and the beautiful surrounding countryside.

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