Port Fairy Holiday Park

Branding & Print Design

About The Client

Port Fairy Holiday Park offers its clients a peaceful, yet facility rich holiday park for them to call home during their visit to Port Fairy.

The park comprises of beautifully grassed areas for caravan and camping as well as comfortable, well-maintained and self-contained cabins that cater to a variety of travellers.

It is a picturesque holiday park, set in beautifully landscaped gardens and is only a short stroll to the township of Port Fairy.

The Client’s Problem

The client decided to rename the park from Belfast Cove Holiday Park to increase their visibility and reach amongst their competitors in Port Fairy.  

They required a brand to represent the new name of the business and what the park has to offer in the region. Their old brand was very dated and did not align with their new image and  redeveloped website.

The DTM Solution

We developed a bright and modern logo which highlighted the major change in the parks new name by featuring the iconic Port Fairy lighthouse in the design. 

The bright colours in the brand represent the park as a fun, family friendly seaside location. We produced business cards, letterheads, DL brochure, signage and a basic brand style guide for them to ensure their brand remained consistent through their online and offline marketing material.

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