Qii House Lorne
Website Strategy, Design & Implementation
About The Client
Qii House is an eco meditation & relaxation retreat based in Benwerrin-Mount in the heart of the Otways rainforest.
This guest house is a spectacular weekend getaway nestled in a tranquil, lush rainforest haven on top of Erskine Falls. A bushwalker’s paradise, this venue offers exclusivity and is ideal for a cosy romantic weekend away, an intimate wedding, a corporate retreat, small groups or simply for meditation.
This original “quirky” architectural gem circa 1977 was built to specification by renowned architect Edgard Pirrotta of Melbourne and is of high local significance. Qii house has been beautifully restored by local artisans in a bespoke manner and melds with its landscape.
The Client’s Problem
When initially engaging Propeld Qii House had just finished extensive renovations and were ready to start marketing the property as an eco retreat.
The only marketing assets they possessed were the Qii House logo and a business card. The client was wanting to manage the property herself and required guidance through the entire process, from choosing a domain name to deciding on the property listing channels and booking platforms to promote the property on.
With Qii House having a unique position in the market as an eco retreat and not just a standard guest house, this presented some additional challenges on how to promote what the business has to offer to their customers.
Propeld were initially engaged to develop a new website to promote the business, but after assessment of their needs we discovered that they required a strong social media presence, professional promotional photography and listings on booking platforms also.
The Propeld Solution
Propeld designed a responsive website for Qii House to promote the property as a wedding venue, corporate retreat, eco retreat and romantic getaway.
We created Facebook and Instagram accounts and provided training on how to post and advertise the property through them. We also setup multiple booking platform listing, such as Stays, Booking.com, and Trip Advisor etc and trained the client on how to manage her booking calendars.
The website featured an integrated online booking system which did not require the client to pay any commission to an online booking platform.
%
of website traffic from organic search
new visitors per month to the site
Average search position for Eco Retreats in Lorne and the Otways
%
visitors From Mobile Devices
