What We Do
We Help Tourism Operators Connect With Their Target Audience & Turn Them Into True Fans
Research & Strategy
To successfully market a tourism business, you need to have a strategy based on proper market research and consumer behaviour.
We’ll assess the strengths and weaknesses of your existing assets and conduct in-depth competitor analysis to formulate a comprehensive marketing strategy.
Brand Building
Your brand should be showcased and expressed in everything you do in the online space to build trust with your customers.
Through your brand, you need to tell the story of who you are, what you do and to whom you do it for, to build a loyal customer following.
Content Marketing
Your brand’s story needs to be crafted into words that connect, engage, and inspire your audience to become fans.
It should not be content for content’s sake; it must be highly relevant to your brand and your intended customer, moving them through their buying journey from searcher to becoming a booker.
Customer Acquisition
Do you have a unique tourism business that no one knows about, or doesn’t seem to be reaching its potential?
We can help grow your business’s audience by increasing your visibility on search channels, building your social media followers and populating your email lists, so that you speak to a highly engaged audience.
Google AdWords (PPC)
We’ll drive more qualified traffic to your website by carefully targeting a specific set of keywords and running ads that encourages searchers to click on them.
Photography & Video
There’s an old saying that a picture speaks a thousand words and concerning tourism marketing, this statement has never been more accurate.
The visual impact of your website, print collateral and social media is dependent on your ability to capture the best aspects of your business in professional quality images and videos.
Ready to get started?
Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.
Digital Tourism Resources
Afterpay for Accommodation – Could it lead to more bookings or longer stays?
Accommodation providers traditionally offer two methods of payment, credit/debit or cash. But now there is a new payment option for operators to consider providing their customers: Afterpay. Afterpay and related pay-later services allow customers to buy products and...
How much should a tourism business spend on marketing?
When researching what budget your business should set for marketing, you'll find a lot of figures and suggestions out there. One of the most common rules of thumb is that your marketing budget should be 10% of your yearly revenue. However, I feel this method of...
It’s never been easier to spy on your competitor’s Facebook Ad campaigns
Knowing what your competition is doing, or not doing, is an integral part of formulating your own marketing plan. If the competitor research is done well, you have the opportunity to learn from what they are doing to make your marketing even better. Up until recently,...
Want to know how your business stacks up in your industry?
Get a free* marketing audit.
The audit includes:
- A 30-minute phone consultation with us;
- An analysis of your existing assets;
- An in-depth competitor comparison; and a
- Personalised report that outlines an itinerary of priorities to successfully market your business.
*Audit costs $295, but is fully refundable on
any project engagement with us.
Social Media & Training
There’s no doubt that social media has changed the way tourism business’s interact with potential bookers.
Business owners and marketers can connect and engage with fans and bookers to foster meaningful relationships and customer loyalty. We’ll work with you to craft a social media strategy that aims to increase the profile of your brand, reach your target audience, encourage them to engage with you, and ultimately to nurture them into becoming paying customers.
Social Media Strategy
Training & Education
Reputation Management