What We Do
Our Digital Marketing Services Help Tourism Operators Connect With Their Target Audience & Turn Them Into True Fans
Research & Strategy
To successfully market a tourism business, you need to have a strategy based on proper market research and consumer behaviour.
We’ll assess the strengths and weaknesses of your existing assets and conduct in-depth competitor analysis to formulate a comprehensive marketing strategy.
Brand Building
Your brand should be showcased and expressed in everything you do in the online space to build trust with your customers.
Through your brand, you need to tell the story of who you are, what you do and to whom you do it for, to build a loyal customer following.
Content Marketing
Your brand’s story needs to be crafted into words that connect, engage, and inspire your audience to become fans.
It should not be content for content’s sake; it must be highly relevant to your brand and your intended customer, moving them through their buying journey from searcher to becoming a booker.
Customer Acquisition
Do you have a unique tourism business that no one knows about, or doesn’t seem to be reaching its potential?
We can help grow your business’s audience by increasing your visibility on search channels, building your social media followers and populating your email lists, so that you speak to a highly engaged audience.
Google AdWords (PPC)
We’ll drive more qualified traffic to your website by carefully targeting a specific set of keywords and running ads that encourages searchers to click on them.
Photography & Video
There’s an old saying that a picture speaks a thousand words and concerning tourism marketing, this statement has never been more accurate.
The visual impact of your website, print collateral and social media is dependent on your ability to capture the best aspects of your business in professional quality images and videos.
Ready to get started?
Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.
Digital Tourism Resources
Industry Chat with Jenny Madden from Port Fairy Caravan Parks
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.
Simple ways to increase the search visibility of your tourism website.
There's no doubt that you have heard of search engine optimisation or SEO. 'It's an area of digital marketing that can be complicated to business owners and marketers. There are also plenty of agencies providing false information or misleading claims about their...
Treat Your Website Like Your Most Important Employee
If you were to take on a new employee, you would invest in them, right? You’d give them all the proper tools required for their job, make sure they’re fully trained on what they need to do and you’d regularly check in with them to make sure they are keeping up with...
Get Your Free Digital Marketing & Brand Itinerary
Get started to see how your business stacks up in the industry. We will provide you with a marketing & brand itinerary that will help you increase your direct bookings and connect with your target audience online.
What you will get:
- A 30-minute phone consultation with us;
- An analysis of your existing assets;
- A competitor comparison; and
- A personalised itinerary that outlines opportunities to engage and capture your target audience.
Social Media & Training
There’s no doubt that social media has changed the way tourism business’s interact with potential bookers.
Business owners and marketers can connect and engage with fans and bookers to foster meaningful relationships and customer loyalty. We’ll work with you to craft a social media strategy that aims to increase the profile of your brand, reach your target audience, encourage them to engage with you, and ultimately to nurture them into becoming paying customers.
Social Media Strategy
Training & Education
Reputation Management