Tourism Brand & Marketing Audit
Many tourism businesses approach marketing in a bit of an ad hoc way, with no definitive strategy or structured marketing plan to guide them. As a business owner or manager, you’ve likely experimented with different marketing for your business, probably with mixed results.
Our audit is designed to take look at your existing marketing strategy and a holistic view of the different tactics you’ve used.
What do we look at as part of the audit?
As part of our audit we’ll look at the following aspects of your business’s marketing:
Existing Strategy
If you’ve got one, we’ll look over your existing marketing strategy to give us an understanding of who your target audience is and how you’ve structured your marketing to engage them.
Brand
We’ll look at the different aspects of your brand to determine if your story is being told in a consistent way across the board.
Website
We’ll assess the content and the user experience on your website to determine if users can find the information they are looking for, on any device. We’ll also dig into your website analytics if it’s available to get a better understanding of how visitors are using the site.
Social Media Accounts
Each of your social channels will be inspected to gauge your audience reach and to see the level of engagement you generate from your content.
Email Marketing
We’ll look at your email campaign statistics and measure them against industry benchmarks to get a better understanding of where you stand.
Photography & Video
We’ll check to make sure your photography is up to date and of a professional quality. We’ll also assess your business’s viability for using video as part of your ongoing marketing mix.
How do we assess your brand and marketing?
We’ll use our industry knowledge, marketing and brand expertise to assess your assets.
Where possible we will draw on data from any available analytics you have set up to compare against industry benchmarks to determine where you stand against your competitors.
What do you get after we have completed the audit?
Once we’ve conducted our audit, we’ll present you with a report. The report will talk you through the key findings of our audit. We’ll break this report up in 4 main sections, including:
Overview
A summary of your business, its existing marketing strategy and how it is represented online.
Scores
We’ll give you a rating out of 10 for each of the different aspects of your business’s marketing we’ve audited.
Strengths
We’ll celebrate the things you’ve done well and will offer you suggestions on how you could further capitalise on these things you’ve been doing well.
Opportunities
We’ll provide you with a list of priorities for you to action that provide you with the most opportunity to better market your business.
Ready to get started?
Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.
Digital Tourism Resources
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Simple Ways Tourism Businesses Can Engage Customers During Lockdown
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Industry Chat with Jenny Madden from Port Fairy Caravan Parks
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.
Tourism Website Design Packages
Your website is the destination point for all your digital marketing and is quite often the first impression of your business for your customers. It’s also the place that you inspire travellers and convert them into bookings and eventually loyal customers.
We help tourism operators grow their business by increasing their ability to win direct bookings.
Download the brochure to view our website packages.
