What is an email list
An Email List is a list of users who have provided you with their email address and are happy for you to contact them.
You can have many different types of lists. Users might give you permission to email you about certain things but not others.
Who can be added to your email lists
Not everyone will want to be on your email list. That is why it is important to ask for their permission before adding them to a list.
For instance, you might want to add all of your existing customers to your email list. However, if you have not explicitly asked their permission to be added to the list then you need to err on the side of caution. Alternatively, you can add them to the list and then immediately send them an email asking them to opt-in to be on the list. It is important to remove anyone who does not opt-in to list on their own accord.
There are edge cases where you don’t need to explicitly ask permission before adding users to a list. For example, if you’re running a campaign that gives people a special if they provide their email then it is assumed that by the act of providing their email address they are happy to be added to the list.
Even if all of the emails in your list have been added with consent, you still need to give them the option to opt-out of your emails on every email you send out. Once a user has unsubscribed you cannot add them back to the list without first getting their consent.
How we build your email lists
There are lots of different tactics we can employ to grow your email list. Some of these tactics include:
Website Sign Up
One of the most simple ways to get users to subscribe to your list is to ask them on your website. The following spots can be used to ask users to sign up:
- Email sign up sections
- Contact forms
- Booking forms
- Gate content
Sign Up Campaigns
We can help you set up a dedicated campaign for building your email list. Usually, these campaigns work by offering the user some kind of incentive for signing up to the list. These incentives might include:
- A special offer
- A chance to win a prize
- Member-only benefits
We also create the email automation that gets triggered when a user subscribes to a list. This initial email campaign serves to engage the user immediately after signing up and provides you with your first opportunity to connect with them.
Digital Tourism Resources
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.
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