Why is professional photography important for tourism operators
For most tourism operators your photography will be the first thing many prospective customers will look at before digging deeper.
Your imagery should draw the customer closer to booking with you. That’s why it is important to create a great first impression with professional, authentic photography.
It’s also important to have a library of professional images so that you can show a variety of photos across different channels, including:
What makes good quality photography
Good quality photography is well lit, properly framed, in focus and, most importantly, authentic.
Obviously, you want your photography to seem as relatable as possible and to show your business in the best light. But what does authentic photography actually mean?
For us, authentic photography is something that isn’t overly posed or set up. Our style of photography is more ‘fly on the wall’ than full-scale models and sets. We strive to capture the best of your business by photographing real life customers engaging and interacting with your business.
Examples of tourism photography we’ve done before
Digital Tourism Resources
The internet provides travellers with a wide range of platforms for them to find all of the information they are after. These include platforms like social media, online travel websites, and agencies amongst others. Then you also have physical locations like visitor...
During this unprecedented time where the tourism industry has been the worst hit, due to travel restrictions across the globe, many tourism businesses have stopped marketing and communicating with their customers. However, now, more than ever, continuing to engage...
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.