Why is professional photography important for tourism operators
For most tourism operators your photography will be the first thing many prospective customers will look at before digging deeper.
Your imagery should draw the customer closer to booking with you. That’s why it is important to create a great first impression with professional, authentic photography.
It’s also important to have a library of professional images so that you can show a variety of photos across different channels, including:
What makes good quality photography
Good quality photography is well lit, properly framed, in focus and, most importantly, authentic.
Obviously, you want your photography to seem as relatable as possible and to show your business in the best light. But what does authentic photography actually mean?
For us, authentic photography is something that isn’t overly posed or set up. Our style of photography is more ‘fly on the wall’ than full-scale models and sets. We strive to capture the best of your business by photographing real life customers engaging and interacting with your business.
Examples of tourism photography we’ve done before
Digital Tourism Resources
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