Professional Photography for Tourism Operators

Dated or poorly shot photography could be costing your business serious dollars. In today’s highly visual world of Instagram and Facebook customers are looking for a certain level of quality from operators’ photography.

However, capturing professional imagery that is authentic and doesn’t look overly posy or choreographed is a delicate art. We work with you to capture the best of your business whilst also keeping an authentic feel to the photography we provide you.

Why is professional photography important for tourism operators

For most tourism operators your photography will be the first thing many prospective customers will look at before digging deeper.

Your imagery should draw the customer closer to booking with you. That’s why it is important to create a great first impression with professional, authentic photography.

It’s also important to have a library of professional images so that you can show a variety of photos across different channels, including:

What makes good quality photography

Good quality photography is well lit, properly framed, in focus and, most importantly, authentic.

Obviously, you want your photography to seem as relatable as possible and to show your business in the best light. But what does authentic photography actually mean?

For us, authentic photography is something that isn’t overly posed or set up. Our style of photography is more ‘fly on the wall’ than full-scale models and sets. We strive to capture the best of your business by photographing real life customers engaging and interacting with your business.

Examples of tourism photography we’ve done before

Ready to get started?

Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.

Digital Tourism Resources

How much should a tourism business spend on marketing?

When researching what budget your business should set for marketing, you'll find a lot of figures and suggestions out there. One of the most common rules of thumb is that your marketing budget should be 10% of your yearly revenue. However, I feel this method of...

Want to know how your business stacks up in your industry?

Get a free* marketing audit.


The audit includes:

  • A 30-minute phone consultation with us;
  • An analysis of your existing assets;
  • An in-depth competitor comparison; and a
  • Personalised report that outlines an itinerary of priorities to successfully market your business.


*Audit costs $295, but is fully refundable on
any project engagement with us.