Professional Photography for Tourism Operators
Dated or poorly shot photography could be costing your business serious dollars. In today’s highly visual world of Instagram and Facebook customers are looking for a certain level of quality from operators’ photography.
However, capturing professional imagery that is authentic and doesn’t look overly posy or choreographed is a delicate art. We work with you to capture the best of your business whilst also keeping an authentic feel to the photography we provide you.
Why is professional photography important for tourism operators
For most tourism operators your photography will be the first thing many prospective customers will look at before digging deeper.
Your imagery should draw the customer closer to booking with you. That’s why it is important to create a great first impression with professional, authentic photography.
It’s also important to have a library of professional images so that you can show a variety of photos across different channels, including:
What makes good quality photography
Good quality photography is well lit, properly framed, in focus and, most importantly, authentic.
Obviously, you want your photography to seem as relatable as possible and to show your business in the best light. But what does authentic photography actually mean?
For us, authentic photography is something that isn’t overly posed or set up. Our style of photography is more ‘fly on the wall’ than full-scale models and sets. We strive to capture the best of your business by photographing real life customers engaging and interacting with your business.
Examples of tourism photography we’ve done before
We’ve worked with a variety of clients to capture their business.
Ready to get started?
Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.
Digital Tourism Resources
Industry Chat with Jenny Madden from Port Fairy Caravan Parks
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.
Simple ways to increase the search visibility of your tourism website.
There's no doubt that you have heard of search engine optimisation or SEO. 'It's an area of digital marketing that can be complicated to business owners and marketers. There are also plenty of agencies providing false information or misleading claims about their...
Treat Your Website Like Your Most Important Employee
If you were to take on a new employee, you would invest in them, right? You’d give them all the proper tools required for their job, make sure they’re fully trained on what they need to do and you’d regularly check in with them to make sure they are keeping up with...
Tourism Website Design Packages
Your website is the destination point for all your digital marketing and is quite often the first impression of your business for your customers. It’s also the place that you inspire travellers and convert them into bookings and eventually loyal customers.
We help tourism operators grow their business by increasing their ability to win direct bookings.
Download the brochure to view our website packages.