Video for Tourism Operators

Well produced video can help you business stand out from your competitors. 

We can create visually stunning and engaging videos that will inspire viewers to learn more about your business.  

Why is video important for tourism operators

Most tourism businesses are, to an extent, experience-based and video is the perfect medium to showcase the experience your business has to offer.

From offering a walk through of accommodation options to giving viewers a glimpse of what to expect from a tour, video gives tourism operators the power showcase their products.

And now that video is relatively inexpensive to produce and publish online, via YouTube or social media channels, operators can create a variety of different types of videos to help promote their business.

Some of the types of video operators can use include:

  • Promotional videos & vignettes
  • Customer video testimonials
  • Photo slideshows
  • Live video feeds of events or an experience

What makes good quality video

Good quality video needs to be visually stunning, tell a story and include some kind of soundtrack.

Visuals

Visuals are arguably the important part of any video. By using a variety of different angels and capture technology we can create visually stunning frames that will inspire viewers.

Tell a Story

It is important that any video tells a story to the viewer. Even if the video doesn’t have any words it can still convey a story through the different sequence of shots and locations used within it. 

Soundtrack

No video is complete without a soundtrack, as it brings the video together and gives it more professional and polished end product. 

 

Examples of tourism videography we’ve done before

Ready to get started?

Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.

Digital Tourism Resources

How much should a tourism business spend on marketing?

When researching what budget your business should set for marketing, you'll find a lot of figures and suggestions out there. One of the most common rules of thumb is that your marketing budget should be 10% of your yearly revenue. However, I feel this method of...

Want to know how your business stacks up in your industry?

Get a free* marketing audit.

 

The audit includes:

  • A 30-minute phone consultation with us;
  • An analysis of your existing assets;
  • An in-depth competitor comparison; and a
  • Personalised report that outlines an itinerary of priorities to successfully market your business.

 

*Audit costs $295, but is fully refundable on
any project engagement with us.