Why is video important for tourism operators
Most tourism businesses are, to an extent, experience-based and video is the perfect medium to showcase the experience your business has to offer.
From offering a walk through of accommodation options to giving viewers a glimpse of what to expect from a tour, video gives tourism operators the power showcase their products.
And now that video is relatively inexpensive to produce and publish online, via YouTube or social media channels, operators can create a variety of different types of videos to help promote their business.
Some of the types of video operators can use include:
- Promotional videos & vignettes
- Customer video testimonials
- Photo slideshows
- Live video feeds of events or an experience
What makes good quality video
Visuals are arguably the important part of any video. By using a variety of different angels and capture technology we can create visually stunning frames that will inspire viewers.
Tell a Story
It is important that any video tells a story to the viewer. Even if the video doesn’t have any words it can still convey a story through the different sequence of shots and locations used within it.
No video is complete without a soundtrack, as it brings the video together and gives it more professional and polished end product.
Examples of tourism videography we’ve done before
Digital Tourism Resources
On one of our recent trips to Port Fairy, we got the chance to sit down with Jenny Madden, the Coordinator of Corporate Business & Tourism Development for the Moyne Shire Council and discuss the impact of the new brands and website have had on the 7 council-owned and operated caravan parks.
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