Why is video important for tourism operators
Most tourism businesses are, to an extent, experience-based and video is the perfect medium to showcase the experience your business has to offer.
From offering a walk through of accommodation options to giving viewers a glimpse of what to expect from a tour, video gives tourism operators the power showcase their products.
And now that video is relatively inexpensive to produce and publish online, via YouTube or social media channels, operators can create a variety of different types of videos to help promote their business.
Some of the types of video operators can use include:
- Promotional videos & vignettes
- Customer video testimonials
- Photo slideshows
- Live video feeds of events or an experience
What makes good quality video
Visuals are arguably the important part of any video. By using a variety of different angels and capture technology we can create visually stunning frames that will inspire viewers.
Tell a Story
It is important that any video tells a story to the viewer. Even if the video doesn’t have any words it can still convey a story through the different sequence of shots and locations used within it.
No video is complete without a soundtrack, as it brings the video together and gives it more professional and polished end product.
Examples of tourism videography we’ve done before
Digital Tourism Resources
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