Why is video important for tourism operators
Most tourism businesses are, to an extent, experience-based and video is the perfect medium to showcase the experience your business has to offer.
From offering a walk through of accommodation options to giving viewers a glimpse of what to expect from a tour, video gives tourism operators the power showcase their products.
And now that video is relatively inexpensive to produce and publish online, via YouTube or social media channels, operators can create a variety of different types of videos to help promote their business.
Some of the types of video operators can use include:
- Promotional videos & vignettes
- Customer video testimonials
- Photo slideshows
- Live video feeds of events or an experience
What makes good quality video
Visuals are arguably the important part of any video. By using a variety of different angels and capture technology we can create visually stunning frames that will inspire viewers.
Tell a Story
It is important that any video tells a story to the viewer. Even if the video doesn’t have any words it can still convey a story through the different sequence of shots and locations used within it.
No video is complete without a soundtrack, as it brings the video together and gives it more professional and polished end product.
Examples of tourism videography we’ve done before
Digital Tourism Resources
Social contests are a great way to build your audience and to engage potential customers. Good social competitions will engage your target audience and capture them in your marketing machine. Unfortunately, many tourism operators fall short of this goal and as a...
The internet provides travellers with a wide range of platforms for them to find all of the information they are after. These include platforms like social media, online travel websites, and agencies amongst others. Then you also have physical locations like visitor...
During this unprecedented time where the tourism industry has been the worst hit, due to travel restrictions across the globe, many tourism businesses have stopped marketing and communicating with their customers. However, now, more than ever, continuing to engage...