Digital Marketing Training for Tourism Operators
With the plethora of digital marketing tools that business owners and marketers need to use these days it can be daunting to wrap your head around them all. Finding the time to train yourself in all of these tools is time consuming and finding a starting point can be overwhelming.
We’ll work with you to up skill you and your team to ensure that you can leverage any channel you desire.
What type of training is offered
We offer training for a wide range of digital marketing channels.
Social Media Channels
If you’re using Facebook, Instagram or Twitter, but not sure how to streamline your posting or how to engage your users then we can show you how to create beautiful content on a consistent basis.
Social Advertising
We’ll show you how to move beyond blind boosting of posts by creating targeted ad campaigns that deliver the results you want.
Email Marketing
If you’ve got an email list in a system like MailChimp that is being underutilised, or not used at all, we’ll show you how to craft a visually stunning email campaign that engages your list members.
Google Ads
We’ll train you on how to optimise your google ad campaign so that your budget is being spent effectively, with as little wastage as possible.
Analytics & Reporting
If you can’t make heads or tails of your marketing reports or website analytics we’ll walk you through how to interpret the data to give you a clearer picture of how things are performing.
Who do we offer training to
We offer training to individuals, businesses or to groups of regional businesses.
We can tailor our training programs to suit the intended audience.
If we’re delivering a one-on-one training program then we have the flexibility to be more hands-on with our program and will step you through how to maximise a particular channel.
Training for businesses and groups is usually less hands-on, but we still try to keep our sessions highly practical with lots of examples and demonstrations that are easy to follow.
Ready to get started?
Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.
Digital Tourism Resources
Afterpay for Accommodation – Could it lead to more bookings or longer stays?
Accommodation providers traditionally offer two methods of payment, credit/debit or cash. But now there is a new payment option for operators to consider providing their customers: Afterpay. Afterpay and related pay-later services allow customers to buy products and...
How much should a tourism business spend on marketing?
When researching what budget your business should set for marketing, you'll find a lot of figures and suggestions out there. One of the most common rules of thumb is that your marketing budget should be 10% of your yearly revenue. However, I feel this method of...
It’s never been easier to spy on your competitor’s Facebook Ad campaigns
Knowing what your competition is doing, or not doing, is an integral part of formulating your own marketing plan. If the competitor research is done well, you have the opportunity to learn from what they are doing to make your marketing even better. Up until recently,...
Want to know how your business stacks up in your industry?
Get a free* marketing audit.
The audit includes:
- A 30-minute phone consultation with us;
- An analysis of your existing assets;
- An in-depth competitor comparison; and a
- Personalised report that outlines an itinerary of priorities to successfully market your business.
*Audit costs $295, but is fully refundable on
any project engagement with us.