What type of training is offered
We offer training for a wide range of digital marketing channels.
Social Media Channels
If you’re using Facebook, Instagram or Twitter, but not sure how to streamline your posting or how to engage your users then we can show you how to create beautiful content on a consistent basis.
We’ll show you how to move beyond blind boosting of posts by creating targeted ad campaigns that deliver the results you want.
If you’ve got an email list in a system like MailChimp that is being underutilised, or not used at all, we’ll show you how to craft a visually stunning email campaign that engages your list members.
We’ll train you on how to optimise your google ad campaign so that your budget is being spent effectively, with as little wastage as possible.
Analytics & Reporting
If you can’t make heads or tails of your marketing reports or website analytics we’ll walk you through how to interpret the data to give you a clearer picture of how things are performing.
Who do we offer training to
We offer training to individuals, businesses or to groups of regional businesses.
We can tailor our training programs to suit the intended audience.
If we’re delivering a one-on-one training program then we have the flexibility to be more hands-on with our program and will step you through how to maximise a particular channel.
Training for businesses and groups is usually less hands-on, but we still try to keep our sessions highly practical with lots of examples and demonstrations that are easy to follow.
Digital Tourism Resources
Branding your Tourism or Hospitality Business is more than a logo, first you need to work out who you are.
So, you may have a great looking logo and a striking colour palette to go with it, which is great, but do your customers emotionally connect with you as a business. When I ask anyone “What is your brand?” the usually answers go something like this: My logo My company...
Social contests are a great way to build your audience and to engage potential customers. Good social competitions will engage your target audience and capture them in your marketing machine. Unfortunately, many tourism operators fall short of this goal and as a...
The internet provides travellers with a wide range of platforms for them to find all of the information they are after. These include platforms like social media, online travel websites, and agencies amongst others. Then you also have physical locations like visitor...