Website Design for Tourism Operators

Your website is the destination point for your digital marketing. It is the place that you inspire travellers and convert them into bookings and eventually loyal customers.

Good website design not only has to provide users with an easy way to find the information they are after, but it also needs to showcase the best parts of your business through a visually appealing interface.

Why is your website important

When it comes down to it, your website is the one online platform you have full control of as a 3rd party does not govern it, think Facebook, Twitter or TripAdvisor. And this is what makes your website so powerful.

Your tourism business’s website is home to all your content, images, videos and information that potential customers need to book with you. It also is the place that you drive return visitors to, to try and encourage them to come back and spend more at your business.

For many tourism businesses, they see their website’s design as nothing more than an image gallery. However, while high-quality images and video are essential to your website’s design, it should not be the sole focus for any business looking to generate more direct bookings through their tourism website.

What makes a good tourism website

A good tourism website is one that moves the visitor to trust your brand more and increase the likelihood that they will book with you.

The list below outlines ten items that we think makes good tourism website design: 

  • The site’s navigation is easy to use.
  • Relevant information is easy to find and written in such a way so that it makes sense for anyone who reads it.
  • The balance between high-quality images, video and written content throughout the site is right.
  • The region your business is located in is promoted on the website.
  • The location of booking buttons are positioned so that they catch the eye of the visitor and entice them to take action by clicking on them.
  • Images and Video are high-quality and not dated.
  • Specials & Promotions are regularly updated and advertised throughout the site.
  • The website design is consistent with the rest of the brand.
  • The website needs to look good on any device.
  • The website needs to be able to be found on search engines.

Ready to get started?

Check out some of our work for further inspiration or get in touch with us to begin your journey toward increased brand awareness, direct bookings & customer loyalty.

Digital Tourism Resources

How much should a tourism business spend on marketing?

When researching what budget your business should set for marketing, you'll find a lot of figures and suggestions out there. One of the most common rules of thumb is that your marketing budget should be 10% of your yearly revenue. However, I feel this method of...

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