Digital Marketing for
Tours & Attractions

We help tours & attraction businesses generate revenue by increasing their direct bookings and establishing a tribe of loyal returning guests.

At the heart of any tour and attraction business’s success is a marketing strategy that focusses on attracting and converting direct bookings and then encouraging guests to become brand ambassadors to their own social networks.

We help a range of experience-based businesses get their digital marketing strategy documented and assets implemented to ensure they are optimised for taking online direct bookings.

We work with a variety of operators, including:

  • Tours
  • Events & Festivals
  • Amusement Parks
  • Attractions
  • Adventure Activities
  • Museums & Cultural Experience
  • Spas & Wellness Retreats

Digital Marketing Services for Tours & Attractions

Guest Acquisition

Services aimed at attracting new customers and booking enquiries to your business.

  • Search Engine Optmisation
  • PPC Advertising
  • Social Advertising
  • Email List Building

Guest Loyalty

Services focussed on building customer loyalty and getting existing clients to return to your business.

  • Email Marketing
  • Retargeted Marketing
  • Loyalty & Membership Programs

Strategic Growth

Services focussed on the strategic long-term benefits for your business.

  • Competitor Analysis
  • Marketing Strategy
  • Training & Education
  • Analytics & Reporting

Brand Awareness

Services focussed on generating awareness (and increasing the reach) of your business.

  • Brand Development
  • Website Design
  • Professional Photography
  • Video
  • Social Media Strategies
  • Brand/Print Collateral
View All Our Services

Brands We’ve Worked With

Success Story

Moyne Shire Caravan Parks

We worked with the Moyne Shire to create a suite of seven highly engaging caravan park brands and conversion focused websites.
Explore what we achieved for them and how.

Brand Development & Implementation

Website Strategy, Design & Implementation

Professional Photography & Videography

Explore Our Work

What Our Clients Say

"We have been extremely happy with the process and delighted with the final product outcomes. You have supported us in attaining a consistent and professional branded image across each of the DTM Shire Caravan Parks which has already attracted positive feedback from Shire residents and caravan park visitors alike."

Jenny Madden
Coordinator Corporate Business & Tourism Development
Moyne Shire Council

"Supatramp has used DTM frequently for various projects and each time their execution has been outstanding - delivering high-quality and high impact marketing materials within a timely manner. DTM are professional, regularly communicate and have fantastic attention to detail. We would highly recommend them to any business who needs assistance with a marketing project."

Hannah Charnock
Marketing Manager
Supatramp

"We've had the pleasure to work with Digital Tourism Marketing on numerous occasions. DTM's creativity and ability to interpret our needs, has brought our visions to life. They always respond quickly to our requests and consistently meet our required deadlines. We highly recommend using Digital Tourism Marketing for any creative marketing designs."

Linda Atkinson
Event Co-Ordinator
Queenscliff Harbour

Want to know how your business stacks up in your industry?

Get a free brand, website & marketing audit.

The audit includes:

  • A 30-minute phone consultation with us;
  • An analysis of your existing assets;
  • An in-depth competitor comparison; and a
  • Personalised report that outlines an itinerary of priorities to successfully market your business.

Get to Know Your Ideal Customer

Download Our Tourism Customer Persona Template

Free Download

Download our proven tourism customer persona template to identify who your target audiences are, what they are looking for and how they make their bookings.

We've sent you an email with your worksheet attached.